Hi there!
We're Ribon ✌️
We're Ribon ✌️
The world changes when more people have the power to help. That’s why we’re building a culture where giving is for everyone, every day.
Our story
Ribon began with a failed donation campaign.
While trying to raise money for social projects at his university, Rafael — our CEO and co-founder — reached out to dozens of classmates. But despite their good intentions, almost no one donated. Not only did the campaign fall short of its goal, it left him drained by the constant need to ask.
That frustration turned into a question: What if giving didn’t need to start with a request?
From that question, the first version of Ribon’s Reverse Matching Gift technology was created — built around a simple idea: people are willing to help, they just need to do it spontaneously.
In the first few months after the app launch, our user acquisition and retention showed that when people are given the opportunity to donate — without pressure or guilt — they respond.
While trying to raise money for social projects at his university, Rafael — our CEO and co-founder — reached out to dozens of classmates. But despite their good intentions, almost no one donated. Not only did the campaign fall short of its goal, it left him drained by the constant need to ask.
That frustration turned into a question: What if giving didn’t need to start with a request?
From that question, the first version of Ribon’s Reverse Matching Gift technology was created — built around a simple idea: people are willing to help, they just need to do it spontaneously.
In the first few months after the app launch, our user acquisition and retention showed that when people are given the opportunity to donate — without pressure or guilt — they respond.
It didn’t take long for corporations to show interest in bringing Ribon to their teams and customers as a new way to drive engagement through purpose. And as these partnerships came together, we saw something powerful: lowering the barriers to donation not only leads to higher participation but also to better fundraising results.
Years later, during a philanthropy event, a casual conversation opened our eyes to the sector where engagement carries the highest stakes — healthcare.
Since then, we’ve been partnering with major healthcare systems to boost participation in their employee giving programs through our donation experience — turning intention into action, and social impact into a culture.
Years later, during a philanthropy event, a casual conversation opened our eyes to the sector where engagement carries the highest stakes — healthcare.
Since then, we’ve been partnering with major healthcare systems to boost participation in their employee giving programs through our donation experience — turning intention into action, and social impact into a culture.
Proud member of a top acceleration program in health innovation
Named one of the top 10 most innovative donation technologies in the world
Official Blackbaud partner provider
We Walk In Good Company
Leadership With Heart
- Rafael RodeiroCo-founder & CEO→ Forbes Under 30
→ 9+ years in tech & nonprofit fundraising - João MoraesCo-founder & CPO→ Awarded by IDEO
→ Two-time Top 100 Apps honoree - Tony GiaconneDirector of Sales US→ 40+ years in U.S. healthcare
→ 30+ years on Northwell Health’s Board - Charlie BreslerAdvisor→ Co-founder and a board member of The Life You Can Save
Backed by Visionaries
Remote, but Always Within Reach
Our team is spread across the globe, but you can still bump into us for a coffee in any of these locations.
Remote, but Always Within Reach
Our team is spread across the globe, but you can still bump into us for a coffee in any of these locations.
10 East 53rd Street,
New York, 10022
New York, 10022
New York • United States
Alameda Vicente Pinzon, 54,
Vila Olímpia, 04547-130
Vila Olímpia, 04547-130
São Paulo • Brazil